Reebok DROPS Rick Ross!!!....Rick Ross No Longer Has His Reebok Endorsement "Reebok Holds Our Partners To a High, Rick Ross Has Failed To Do So"

Reebok DROPS Rick Ross!!!....Rick Ross No Longer Has His Reebok Endorsement "Reebok Holds Our Partners To a High, Rick Ross Has Failed To Do So" -- Rick Ross just learned a hard lesson about rape and money ... you embrace one, you lose the other ... because he was just DUMPED by Reebok.

As TMZ previously reported ... Ross has taken a ton of heat for his song, U.O.E.N.O ... in which he happily sings, "Put Molly [Ecstasy] all in the champagne. She ain't even know it. I took her home and I enjoy that. She ain't even know it." Translation -- date rape.

Reebok tells TMZ ... "Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so."

Reebok goes on: "While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue.